Why we built Entitle Guard®.
Ownership should feel confident, from the moment of purchase to the years that follow. We connect homeowners, builders, merchants and OEMs so compliance, warranties and support are simple.
It started with a warranty we could not find.
An appliance stopped working. The warranty was still valid and the receipt was somewhere, but two evenings of searching drawers and inboxes turned a two minute job into a small ordeal. Most homeowners can tell the same story. That is where Entitle Guard began.
The contact centres could not find it either.
We called retailers, manufacturers and service teams. The pattern never changed. The person on the phone wanted to help but did not have the information. Receipts buried, serial numbers never captured, warranty terms in a document no one could find. The post purchase years are not a CRM problem. They are an information problem, and no one owned the information.
Builders carry six years of liability. With folders.
Australian residential builders carry six years of statutory liability for major defects after handover. The tools to manage it were a folder of receipts and a spreadsheet out of date the day it was made. Builders were carrying real legal exposure with stationery, and the family in the home was paying for it in not knowing who to call.
Bring clarity, control and value to every purchase and every build. We make entitlements, warranties, service and support effortless and transparent for everyone.
A world where products are owned with confidence, support is simple, and post purchase becomes a moment of trust, not friction.
Observation. Paper gets lost, email gets buried. Owners and brands both suffer when proof is not at hand.
Idea. Unify the lifecycle. One record to register purchases, track coverage and connect support.
Build. A consumer app, a merchant and OEM portal, and a builder handover toolkit on one shared record.
Scale. Automation first. Reminders, claim integrity checks and lifecycle insights that quietly reduce cost to serve.
Impact. Trust compounding. Faster resolutions, fewer tickets, better outcomes.
Unified by design
One record for homeowners, merchants, OEMs and builders. The same truth for everyone.
Automation where it helps
Reminders, checks and insights that reduce effort, never noise.
Trust through transparency
Clear coverage, clear timelines, clear actions. No fine print working against you.
Sustainable ownership
Responsible end of life guidance built in. Repair before replace.
Privacy and security first
Stored in Australia, never sold. Your control is paramount.
Designed for humans
Plain language and thoughtful flows. Nothing you need training to use.
Illustrative targets. Ask us about outcomes in your category.
Founder and CEO
Venki Arunachalam
Two decades building and leading product teams worldwide, with a focus on AI and large scale platforms. Started Entitle Guard after one too many lost warranties at home.
Cofounder and CPO
Charanya Subramaniyan
Launched and grew product platforms inside Wesfarmers and Catch, across retail and financial services, with a focus on the flows that decide whether someone comes back.
Advisor, Australian Digital Ventures
Kannan Hariharan
More than 25 years in startups. Cofounded and scaled a payments company, and now advises more than thirty startups across Australian and global markets.
First Australian builders
Early builders live on Entitle Guard, with the team embedded.
Retail and merchant activation
Shopify app, merchant portal, OEM API. Bring the supply chain into the same record.
Insurance
Verified entitlements unlock fairer claims and parametric cover, with a small set of Australian insurers.
Entitlement Pass
Apple Wallet and Google Wallet. The home, the warranty, the proof, in your wallet.
We work with retailers, OEMs, installers and builders who want post purchase to be a competitive advantage. For partnerships and press, talk to our team.
You built them a great home. Help it stay one.
Australian builders are already running their handovers on Entitle Guard®. Start with three months free, then simple per home pricing.
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