Legal
Cookie Policy
Last updated: 28 November 2025
This Cookie Policy explains how Entitle Guard Pty Ltd ("Entitle Guard™", "we", "us" or "our") uses cookies and similar technologies on entitleguard.com (the "Website"). It explains what these technologies are, why we use them, and the choices you have.
This Cookie Policy should be read alongside our Privacy Policy, which describes how we collect, use, and protect personal information more broadly.
1. What are cookies?
Cookies are small text files that a website places on your device, your computer, tablet, or phone, when you visit. They let the website recognise your device on your next visit, remember your preferences, and understand how the site is being used.
Cookies set by the website you are visiting are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the Website (for example, analytics, video embeds, or scheduling tools).
This policy also covers other similar technologies that operate like cookies, such as web beacons, pixel tags, local storage, and session storage.
2. Why we use cookies
We use cookies for the following reasons:
- To make the Website work. Some cookies are essential for the Website to function. For example, to keep you signed in to the WordPress admin area, to protect against malicious traffic, and to remember the choices you make in our cookie banner.
- To understand how the Website is used. We use analytics cookies to understand which pages are visited, which content is most useful, and where visitors experience friction. This helps us improve the Website over time.
- To enable optional functionality. We embed third party tools, for example, Calendly for booking demos. These tools may set their own cookies when you interact with them.
We do not currently use cookies for advertising, retargeting, or to build cross site behavioural profiles.
3. The categories of cookies we use
We group cookies into the following categories. You can choose which optional categories you accept using our cookie banner, accessible at any time via the "Cookie preferences" link in the footer of every page.
3.1 Strictly necessary cookies (always on)
These cookies are essential for the Website to function and cannot be turned off. They do not store any personally identifiable information beyond what is needed to deliver the service. Examples:
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
wordpress_logged_in_* | entitleguard.com (WordPress) | Keeps administrators and editors signed in to the WordPress admin area. | Session |
wp_* / wordpress_test_cookie | entitleguard.com (WordPress) | Tests whether the browser accepts cookies; supports core WordPress functions. | Session |
cmplz_* / complianz_* | entitleguard.com (Complianz) | Remembers your cookie consent choices so we don’t ask you again on every visit. | 12 months |
wfwaf-authcookie-* | entitleguard.com (Wordfence) | Security: helps the firewall identify legitimate users and block malicious traffic. | Session |
eg_form_nonce | entitleguard.com | Protects our forms (pilot signup, contact, OEM enquiry) against cross site request forgery. | Session |
3.2 Statistics cookies (optional)
These cookies help us understand how visitors use the Website by collecting information anonymously. They tell us which pages are popular, which articles are read in full, and where visitors come from. We use this information only to improve the Website.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 (Google LLC) | Distinguishes unique visitors. Used to count and measure how visitors use the Website. | 2 years |
_ga_* | Google Analytics 4 (Google LLC) | Persists session state for a specific Analytics property. | 2 years |
_gid | Google Analytics 4 (Google LLC) | Distinguishes unique visitors over a 24 hour window. | 24 hours |
_clck / _clsk | Microsoft Clarity (Microsoft Corp.) | Heatmaps and anonymised session recordings to understand on page behaviour. Form fields and other sensitive inputs are masked by default. | Up to 1 year |
CLID / MUID / ANONCHK / SM | Microsoft Clarity (Microsoft Corp.) | Used by Microsoft to identify unique browsers and aggregate analytics across Microsoft products. | Up to 1 year |
If you decline statistics cookies, these will not be set, and we will not collect Analytics or Clarity data from your visit. The Website will continue to work normally.
3.3 Functional cookies (set on interaction with embedded tools)
Some pages on the Website embed third party tools that set cookies only when you interact with them. The most common is Calendly, which we use for booking demonstration calls.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
__cf_bm | Calendly (via Cloudflare) | Bot management. Distinguishes humans from bots when you use the Calendly booking widget. | 30 minutes |
_calendly_session | Calendly | Maintains your booking session while you choose a time and confirm. | Session |
If you do not interact with these embedded tools, their cookies are not set.
3.4 Marketing cookies
We do not currently use marketing or advertising cookies on the Website. We do not place retargeting pixels, advertising network identifiers, or social media tracking pixels. If this changes in the future, we will update this Cookie Policy and request your consent again before any new marketing cookies are set.
4. Third parties and international data transfers
Some of the cookies described above are set by third party services we use to deliver or improve the Website. These third parties may process data outside Australia, including in the United States and the European Union. Where this happens, those parties are responsible for their own handling of your data, governed by their own privacy policies.
The main third parties are:
- Google LLC (Google Analytics 4). Privacy policy: policies.google.com/privacy
- Microsoft Corporation (Microsoft Clarity). Privacy statement: privacy.microsoft.com/privacystatement
- Calendly LLC (meeting booking). Privacy policy: calendly.com/privacy
By accepting statistics or functional cookies, you consent to this processing, including any related transfers of personal information overseas. You can withdraw your consent at any time.
5. Your choices
5.1 The cookie banner
When you first visit the Website, a banner appears explaining that we use cookies. You can:
- Accept all cookies.
- Reject all optional cookies (only strictly necessary cookies will be set).
- Choose which categories you accept.
Your choices are remembered for 12 months. You can change them at any time using the "Cookie preferences" link in the footer.
5.2 Browser controls
Most web browsers let you view, manage, delete, and block cookies. The methods vary, but help is available in your browser’s settings or help menu. Useful starting points:
- Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Edge: support.microsoft.com/en-us/microsoft-edge
Please note: if you block strictly necessary cookies in your browser, parts of the Website (including signing in to the WordPress admin area and submitting forms) may not work correctly.
5.3 Opting out of analytics directly
In addition to using our cookie banner, you can opt out of Google Analytics across all websites by installing the Google Analytics Opt out Browser Add on.
Microsoft Clarity respects the "Do Not Track" browser setting where supported. You can also disable Clarity entirely on the Website by declining statistics cookies in our banner.
5.4 "Do Not Track" and Global Privacy Control
Some browsers send a "Do Not Track" or Global Privacy Control signal to websites you visit. We honour these signals where technically feasible, by treating them as an instruction to decline statistics and functional cookies. You can still adjust your preferences explicitly using the cookie banner.
6. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example, when we add a new tool or change how we use an existing one. When we make material changes, we will update the "Last updated" date at the top of this page and, where the change affects your consent choices, we will ask you to confirm them again via the cookie banner.
We encourage you to review this page periodically to stay informed about how we use cookies.
7. Contact us
If you have questions about this Cookie Policy, or about how we handle personal information more broadly, please contact us:
Entitle Guard Pty Ltd
Email: support@entitleguard.com
Sydney, NSW, Australia
ABN 95 674 340 151
For information about your rights under the Australian Privacy Principles and how we handle personal information, please see our Privacy Policy.