The ownership layer commerce forgot to build.
Commerce built the checkout and stopped. Entitle Guard is building what comes after: the record of everything a home contains, who stands behind it, and what it is worth.
Every purchase creates an entitlement. No one keeps it.
A home at handover, an inverter on a roof, a dishwasher at a counter: each carries warranties, compliance obligations and support rights that outlive the transaction by years. Today that value evaporates into inboxes and shoeboxes. The merchant loses the customer, the manufacturer loses the owner, the builder carries six years of liability on a spreadsheet, and the homeowner cannot find the proof when it matters.
Entitle Guard is the system of record for the post purchase years.
One verified record per home and per product, created at the moment of sale, shared by every party who touches it, and kept current for the life of ownership. Buyer surfaces sell the outcomes; this page tells you why the record itself is the asset.
Operating where entitlements, warranties and payments meet.
Giving businesses the infrastructure, and consumers a wallet for everything they own. Payments sit in the model as the settlement rail for cover, renewals and claims that the record makes trustworthy.
Market basis: industry estimates of the global extended warranty market cluster around US$150B in 2025; Australian residential construction work is roughly $100B a year on ABS building activity data.
B2B2C, in three moves.
Land with builders and installers
Construction and solar hand over homes and systems in volume. Each handover delivers the record to a homeowner as part of the job, so consumer acquisition rides on B2B workflows, not ad spend.
Own the homeowner record
The consumer app holds every warranty, document and product for the home. It is the surface owners return to for the life of ownership, and it transfers on sale.
Monetise cover and renewals
A verified record de risks extended cover, makes renewals timely instead of accidental, and turns claims into structured, pre validated events. That is where the payments layer earns its place.
The record compounds.
Every handover adds homes. Every home adds products. Every product adds renewal and claim events. Each event enriches the record it settles against, and a record like that cannot be cold started by a competitor: it has to be earned one verified purchase at a time.
Five portals. Two apps. One AI layer.
Construction live. Solar live. Rental next.
Construction
Australian residential builders running compliance, handover and defects on the record, with 175,000 new homes built a year to grow into.
Solar
The Solar Handover Record: serials, certificates and per component warranty clocks for the rooftop energy system, delivered to the owner and transferable on sale.
Rental
The same record, serving renters, landlords and property managers. The IA and data model already accept it without restructuring.
Cover and payments
Verified records unlock fairer claims, timely renewals and parametric style cover with insurance partners, settled on the payments rail.
The full story, in person.
Deck, metrics and roadmap on request. We are Sydney based and answer quickly.
Talk to our team